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Former Affirm Chief Revenue Officer Joins Extend to Lead Sales

As CRO of Extend, Rob Pfeifer Will Run the Same Playbook that Grew Affirm into a $3 Billion FinTech Giant

San Francisco, CA (December 5, 2019) – Extend, the API-first solution that allows any merchant to offer product protection plans on the products they sell online and in store at the point of sale, today announced that Rob Pfeifer has joined the company as Chief Revenue Officer. Pfeifer comes to Extend after spending nearly seven years at Affirm, the $3 billion company founded by PayPal’s co-founder Max Levchin to modernize point of sale consumer financing. During his tenure at Affirm, the company grew from seven to 700 employees and Pfeifer, a top lieutenant of Levchin’s, held multiple executive leadership positions including Chief Risk Officer, Chief Revenue Officer and Chief Financial Officer.

This executive appointment comes on the heels of Extend’s announcement last month that it secured $16.4 million in funding and acquired assets related to administration of warranty programs in the United States from Affinity Insurance Services, Inc., an affiliate of Aon plc.

Pfeifer, who oversaw various areas of the business at Affirm and was instrumental in winning massive clients such as Walmart, Dyson, Casper and Peloton, will be applying his deep understanding of the eCommerce ecosystem as he joins Extend’s executive team. In his new role, he will be responsible for the company’s revenue operations, which includes the sales and business development efforts as well as Extend’s customer success function. He also will work with the product and engineering team, and leverage his significant experience in building and deploying meaningful analytics engines, to optimize the entire merchant experience from onboarding and integration through enhancing products to ensure effectiveness across the platform.

“Extend is very similar to Affirm in that they both provide honest and transparent financial solutions to consumers that improve on the way things have been done in the past,” said Woodrow Levin, Founder and CEO, Extend. “Having Rob, who has run this playbook before and was instrumental in Affirm’s rapid success and growth into a household name and leader in the consumer point of sale lending space, is a big win for Extend and a testament to the opportunity we all see in modernizing the antiquated extended warranty model. I am super energized to welcome Rob to the team, and know that he will be able to make an immediate meaningful impact in growing our merchant partner ecosystem.”

Extend is easy for any merchant to integrate and works with a network of top-rated insurance companies to help merchants offer extended warranties and protection plans to consumers, ultimately helping brands and retailers drive incremental bottom line net income, increase overall purchase conversions, and create loyal customers with a digitally native customer experience. This combination of innovation has resulted in Extend delivering protection plan attach rates that are double the current industry average.Merchants that are currently using and signed up to utilize Extend as their exclusive extended warranty provider collectively have annual gross sales of over $12 billion. Since October, Extend has seen 19x warranty sales growth,and tripled the number of merchants they have live on their platform. “Extend is targeting a segment of the industry that has historically never had a customer friendly product and we have an opportunity to drive value for both consumers and merchants,” said Rob Pfeifer, CRO of Extend. “I could not be more excited to take this next step in my career – using what I learned while helping to grow Affirm to drive revenue and customer happiness at Extend.”

Pfeifer will be based in San Francisco and will be reporting directly to Extend’s CEO, Woodrow Levin.


Extend is an API-first solution that allows any merchant to offer extended warranties and protection plans on the products they sell to their customers in order to drive incremental bottom line net income, increase purchase conversions, and create more loyal customers through an elegant customer experience. Extend is free to use and super easy to integrate with major e-commerce platforms. The company also has well-documented APIs for custom integrations. The company is a fully licensed service contract administrator, and partnered with merchants across a variety of verticals including consumer electronics, appliances, automotive, and sports and fitness. For more information, please visit www.extend.com.

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Woodrow H. Levin

Founder & CEO, Extend

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